E-commerce
Online shops, booking and ordering for consumers – on the website and in the app.
The Accessibility Act is law. Your site can still be beautiful.
Since 28 June 2025, the European Accessibility Act has covered online shops, banking, telecoms, transport and e-books sold in the EU. We test your service by hand against WCAG 2.2 AA, design the fixes in your brand and stay with you until it passes.
Who’s affected
Does the Act apply to you?
It covers products and services sold to consumers in the EU – wherever the company is based, including the UK, the US and Switzerland. These are the main areas:
Banking and finance
Consumer accounts, payments, credit and investment services, online banking and apps included.
Telecoms and messaging
Phone, messaging and video calling services, plus the portals and apps that come with them.
Passenger transport
Websites, apps, e-tickets and real-time travel information for rail, bus, air and water transport.
E-books and media
E-books and reading software, and access to audiovisual media services such as streaming platforms.
Devices and terminals
Smartphones, computers, e-readers, cash machines, ticket machines and payment terminals.
Guidance, not legal advice.Micro-enterprises providing services – fewer than ten staff and no more than €2 million in annual turnover or balance sheet – are exempt. Transition periods apply to some existing contracts and devices. We tell you what needs to change in design and build; whether the Act applies to you is a question for your legal team.
Experience
WCAG in day-to-day operation – since 2020.
Since 2020, Sebastian Herth has put WCAG into practice where it is hardest: a large corporate website with a design system, many editors and no downtime. What works there will work for you.
- EnBW
- Corporate website and design system: contrast, focus, navigation and components, agreed with the business and the developers – then checked in the system and on the pages.
- Audits
- Since 2025, WCAG audits for other companies: websites, shops, software and apps – with a report, prioritised fixes and, if wanted, support through to sign-off.
Services
From first finding to sign-off.
WCAG audit
Your site, shop or app, tested by hand against WCAG 2.2 AA. Every barrier comes with a fix.
Accessible design
Contrast, type and focus states that pass – and still look like your brand.
Design systems
Accessibility built into the components, so new screens pass from day one.
Plain language
Alt text that says something, error messages that help. Written by Claudia Smolinski.
Build support
We review the build with your developers and QA until the audit passes.
Team training
What WCAG means for your designers and editors, taught on your own screens.
Accessibility · WCAG
An audit that delivers fixes, not error codes.
We test your key pages by hand: contrast, keyboard, focus, structure, forms – and what a screen reader makes of them. Each barrier comes with where it is, who it shuts out and how to fix it in your design.
Deadline, relaunch or tender: we size the scope to the occasion and fix the price before we start.
How it works
From link to report.
- 01
Free 15-minute call
Send a link; we check three sample pages beforehand and tell you where you stand.
- 02
We test by hand
Against WCAG 2.2 AA: contrast, legibility, structure, navigation, keyboard and screen reader.
- 03
You get the report
Every barrier with its location, who it affects and the fix – ranked by urgency.
- 04
If you want, we fix it
Designs in your brand, new copy and build reviews, through to sign-off.
Free · 15 minutes · video
How accessible is your service?
Fifteen minutes on video, free. You’ll know where you stand and whether an audit is the right next step.
- We check three sample pages beforehand
- Where you stand, and what comes first
- Free, no obligation – in English or German