Navigation and labels
Can people find things under the names they would use themselves?
Your users already know what’s wrong. We find out where.
We walk through your site or app the way your customers do and mark every point where they hesitate, misread or give up. You get those points in order of what they cost you – with a fix for each.
What we check
Where people get stuck.
Forms and checkout
Every field, error message and step between interest and enquiry.
Copy and content
Does the page answer questions in the order people ask them? Claudia Smolinski checks headlines, microcopy and tone.
Conversion paths
Where prospects drop out – and what made them leave.
Visual hierarchy
What catches the eye first, what gets missed, and whether the interface looks as trustworthy as you are.
Accessibility basics
Obvious WCAG barriers get flagged on the way. The full test is the accessibility audit.
UX audit
An audit sized to your question.
Sometimes one journey hides the most expensive problem; before a relaunch, it pays to look at everything. We agree the scope on the free call, based on the decision you need to make.
Design and copy come from the same two people, so a finding never ends at “unclear”. It comes with a concrete fix, ranked by impact and effort – at a price fixed before we start.
How it works
From link to report.
- 01
Free 15-minute call
You send a link, we take a first look together and agree what the audit should answer.
- 02
We go through it by hand
Page by page, on desktop and mobile: navigation, journeys, copy and design.
- 03
You get the report
Every finding with what we saw, why it matters and how to fix it – in order of impact.
- 04
If you want, we fix it
New designs in Figma and rewritten copy, until the important problems are gone.
Experience
Learned on products for Telekom, 1&1 and EnBW.
Since 2010, Sebastian Herth has worked inside large digital product teams, where a small change reaches a great many people. Some clients have worked with atelier21 in Germany for more than a decade.
- 1&1
- UX design, prototyping, conversion optimisation and A/B testing.
- Deutsche Telekom
- App and interface design, contribution to the mobile style guide.
- EnBW
- UX and UI design and consulting for the corporate website, design system contribution, WCAG accessibility and website optimisation – including a checkout cut from three steps to two.
Free · 15 minutes · video
Where is your product losing people?
Send us a link and book fifteen minutes. We’ll show you what we see – and whether an audit is worth it.
- We look at your product before the call
- Our honest first impression
- Free, no obligation – in English or German